A white and blue 2023 Suzuki Boulevard C50T is shown from the side after leaving a motorcycle dealership.


Are you looking for the best motorcycle dealership in San Francisco? If so, how do you define the best dealership experience when it’s time to bring your riding dreams to life? Many riders look for a dealership with a vast selection that makes it easy to find the perfect motorcycle at a great price. Others want a dealership that prioritizes convenience by offering a broad selection and plenty of gear, from helmets to riding jackets, boots, eyewear, and gloves. But what about SF Moto?

SF Moto is your full-service motorcycle dealership. We take great pride in our role as the only Zero, Honda, Suzuki, and Kawasaki dealer in San Francisco, which speaks volumes to our vast selection of new and used bikes that guarantee there’s something for everyone on our showroom floor. However, that’s only one small part of everything we offer. We want to be your one-stop shop for all your riding needs.

Are you ready for an unforgettable shopping experience? We’re thrilled to deliver and introduce you to a new and exciting way to make your motorcycle dreams a reality. As a full-service motorcycle dealership, there’s no question that you’ll leave with the perfect bike and a team of experts dedicated to handling all your riding needs for every mile and adventure ahead.

Our New Inventory: Get Ready to Be Impressed

As the only Honda, Suzuki, Kawasaki, and Zero motorcycle dealer in San Francisco, our inventory of new bikes is exceptional. With so many brands in one convenient location, finding the best bike for your riding needs is easy. Moreover, our transparent pricing ensures there’s no doubt that you’re getting the best deal and eliminates the need to waste precious time haggling over a fair price. That means more time doing what you love and chasing the horizon behind the handlebars.

Along with our transparent pricing, our new inventory is extensive and hand-selected to satiate every performance, style, and budget need. Our Honda lineup includes touring icons like the Gold Wing, cruisers like the Shadow and Rebel, sport bikes from the CBR family, and legendary dual sport motorcycles like the Africa Twin. These models share the stage with dozens of others from the Kawasaki, Suzuki, and Zero fleets. Our Kawasaki favorites include the Ninja, Versys, Vulcan, and potent KLR. At the same time, best-selling sportbikes like the Hayabusa, the street-ready GSX family, and the adventurous V-Strom define our Suzuki fleet.

For our customers looking for something modern and cutting-edge, our lineup of Zero motorcycles fits the bill. Zero does an outstanding job of enticing riders to dive into an all-electric lifestyle without compromising style or performance. You’ll see this first hand across the Zero lineup, from street models like the SR, S, and FXE to dual sport adventurers like the DSR/X and FX.

A woman is shown standing next to a red 2023 Zero SR parked in a dark garage.


Our Used Inventory: Put Your Hard-Earned Money to Work

One of the many great things about shopping with us is knowing that we value your time, money, and trust in us. Our customers shouldn’t have to compromise or settle for less when looking for the perfect bike at a fair price. With SF Moto, you don’t have to because we are diligent about building an exceptional inventory of used models that match our high-quality standards and offer tangible value today, tomorrow, and every day ahead.

We have used models from many popular brands, from Kawasaki, Honda, and Suzuki to BMW, Ducati, Triumph, Yamaha, and Zero. Our selection runs the entire spectrum of style and performance, whether you’re drawn to a retro-inspired road warrior like the Triumph Street Scrambler or want to satiate your need for speed with a Ducati Monster Plus. There’s something for everyone on our showroom floor, but the perks don’t stop there.

Our laid back approach, paired with our non-commissioned sales team and transparent pricing, guarantees you keep more of your hard-earned money in your wallet. You’ll also save valuable time because there’s no need to haggle over pricing or play defense against high-pressure sales tactics. Moreover, you can thoroughly get excited about your used bike with benefits like our 90-day warranty, which reflects our commitment to you and our confidence in our incredible selection of used bikes.

Our Gear Center: Outfitting Riders From Head to Toe

You wouldn’t expect a one-size-fits-all approach that assumes one motorcycle style is perfect for everyone, so why expect the same when shopping for motorcycle gear? Every rider is unique, from your skills in the saddle to what you consider the perfect motorcycle adventure. Your gear should reflect as much, making you more comfortable and enhancing your safety with every ride.

Our motorcycle gear center is one of the best-stocked in the region because we want you to have everything you need in one convenient location and a team you can trust. This selection starts with a wide variety of helmets from leading brands like Arai, HJC, and Biltwell. With every style imaginable, from flip-up and three-quarter shells to full-face options, we have a helmet for everyone and will ensure the perfect fit.

Beyond our inventory of helmets, our gear center also includes plenty of riding armor. Our gear experts are incredibly knowledgeable and friendly, delivering a bespoke approach to help you find the best gear for your riding needs. This gear includes everything from riding jackets and pants to gloves, boots, and eye protection from best-selling brands like Alpinestar, Atwyld, Bull-it, and Joe Rocket.

A green 2023 Kawasaki Ninja 1000SX is shown driving on a tree-lined road.


Trust Us With Your Maintenance Needs

As a full-service motorcycle dealership, our work extends long after we help you find the right bike. We’re here to ensure you get the most out of your motorcycle every mile ahead by handling all your maintenance and repair needs. So, what does that partnership look like?

Our service technicians are some of the best in the area and are renowned for treating every motorcycle like their own and every customer like family.

They operate with integrity and transparency, whether handling routine maintenance like oil changes and brake service, installing accessories, or overseeing estimates and insurance claims. Moreover, they’re committed to rolling out the red carpet for every customer, from helping you get the most out of our rewards program to ensuring you receive a 10% labor discount and a complimentary first service when you purchase a new 500cc or larger bike.

The SF Moto logo is shown.


SF Moto Is Your Motorcycle Dealership

You deserve an unforgettable experience in the saddle, and we’re honored you chose us to bring that experience to life. Whether developing your skills as a new rider or venturing beyond state lines again and again, every ride starts with finding the perfect bike and the right gear. Fortunately, the ideal bike and all your riding necessities are on our showroom floor.

As your full-service motorcycle dealership, we hope you’ll partner with us every mile ahead. We’ll help you find the best bike to navigate your commute, chase the horizon, or venture off the pavement. We’ll also outfit you with the gear to go with it, so you have one less thing to worry about from the saddle. It’s a winning situation that ends with an incredible partnership that lasts a lifetime. So, what are you waiting for? Kickstart that partnership and start planning your next adventure with our excellent team today.