A grey 2024 Yamaha Tracer 9 GT Plus is shown parked with a mountain view.

Who is SF Moto? Answering that question is easy. We’re the leading used Yamaha motorcycle dealer in San Francisco and the surrounding areas. Our reputation for excellence precedes us, with our customers turning to us time and time again to handle all their riding needs. So, how can we help you, and what can you expect from our incredible team?

Helping riders in the area since the mid-1990s, we are excited to bring your riding dreams to life with our expansive selection of Yamaha powerhouses. Yamaha has a stellar reputation in the motorcycle industry and is renowned for building high-performance and versatile machines that answer every need. With Yamaha, pure thrills in the saddle are guaranteed everywhere you travel.

Those thrills begin at our dealership and with our exceptional team. As riders, we know the excitement of finding the perfect bike, especially a used Yamaha that keeps more money in your wallet. More importantly, we’re dedicated to fostering that excitement throughout your dealership experience by maintaining an open line of communication, streamlining the buying process, and helping you celebrate your purchase. By operating with integrity, transparency, and respect, we deliver an unparalleled customer experience you won’t find anywhere else.

But what else makes us the best? What can you expect from a used Yamaha motorcycle? As a full-service dealership, we have those answers and more as we dive into the Yamaha lineup and why riders know they can trust us to oversee every need, from sales to service and beyond.

Your Future as a Yamaha Rider: Exploring Your Options

Yamaha is a Japanese company renowned for producing everything from musical instruments to motorcycles. The company opened its doors in the late 1880s, manufacturing organ reeds and pianos, eventually expanding into motorcycle production in the 1950s. That expansion introduced the world to the Yamaha Motor Company, which has built an astounding reputation for producing reliable, versatile, and highly capable bikes. Today, our customers reap the benefits of that reputation with the extensive selection of used Yamaha motorcycles on our showroom floor.

Our new Yamaha selection is constantly cycling to welcome the latest models, which include best-sellers like the hyper naked MT-09 with its three-cylinder engine and exceptional agility. The MT-09 is in good company, sharing the spotlight with the two-cylinder MT-07, entry-level models like the MT-03, and powerhouses like the MT-10. Beyond the hyper naked MT family, you’ll find plenty of other options, like the YZF supersport lineup that offers a broad spectrum of power across models like the R3, R7, and R1. Yamaha even has a popular lineup of retro cafe racers with its XSR700 and XSR900 models, providing a unique blend of modern features and classic style.

Yamaha’s hyper naked and supersport families often steal the spotlight, but they’re only part of the Yamaha fleet, as the manufacturer successfully answers every riding and performance need. Our customers looking for a sport-touring powerhouse with a classic Yamaha design will find everything they want and more in powerhouses like Tracer 9, while adventure bike riders will appreciate the Tenere 700, which promises pure thrills on and off the pavement. These best-selling models are renowned for their exceptional agility, responsiveness, and advanced features, adding excellent value when purchased as used models.

A close up of the dash screen on a 2024 Yamaha YZF-R1 is shown.

An Experience to Remember: Let’s Celebrate Your Purchase

What happens after you find the perfect ? At most dealerships, you’re faced with navigating a stressful finance process that sometimes ends in sticker shock. This happens because many dealerships don’t always operate with transparency or openly communicate the details of the sale. When you’re ready to sign on the dotted line, the price you negotiated can end up being mile-high and far beyond your budget. It’s the perfect recipe for buyer’s remorse, which is why we’re dedicated to offering something different.

As riders, we share your passion and want to help you celebrate your purchase. Because of this, we make buying a used Yamaha a great experience. First and foremost, our pricing is competitive and transparent, eliminating the need to haggle or negotiate a better price and saving you valuable time. Second, our team is non-commissioned, meaning their focus isn’t on earning a commission or meeting a quota. Instead, they focus on your riding needs and ensure your used Yamaha aligns with your budget.

This unique approach is rooted in integrity and respect, whether we’re walking you around our showroom, helping you navigate the finance process, or explaining the benefits of our delivery service to save you valuable time. Our goal is to instill confidence in our team and your purchase, ensuring you thoroughly enjoy your time at our dealership. But there’s even more to that experience than what meets the eye.

Your purchase of a used Yamaha motorcycle from us fulfills your riding dreams and impacts the local community. Our dealership donates $10 of every used motorcycle purchase to local dog shelters. With over $15,000 in donations to date, we’re giving back to our community and supporting our customers at the same time. It’s our way of positively impacting our community, both for our customers and our four-legged friends.

A close up of the blue rim and tire on a 2024 Yamaha MT-09 is shown.

Our Lifetime Partnership: Service and Maintenance Made Easy

What happens after we toss you the keys to a Yamaha is just as important as helping you find the perfect bike. What do we mean? You deserve peace of mind every mile down the road, and we promise to deliver by giving you lifetime access to our state-of-the-art dealership and service center.

When you buy a motorcycle from us, you enjoy the perks of working with some of the best technicians in the industry. You also benefit from a 10% discount on labor and our loyalty rewards program. These perks make it easy to celebrate your purchase, but they also put you at ease, knowing you have a talented team ready and willing to handle everything your motorcycle needs.

Don't trust just anyone with your Yamaha, whether it’s a routine oil change, new tires, or modifications. Instead, trust the best here at SF Moto. Our laidback environment and our values of integrity and respect extend to our service department, meaning the same outstanding experience is always guaranteed.

The SF Moto logo is shown.

It’s Time to Find a Great Deal on a Yamaha

Are you ready to explore Yamaha’s incredible lineup? Our extensive selection of used Yamaha motorcycles ensures there’s a bike for every riding need, whether you’re drawn to hyper naked powerhouses, dual sports, or sport touring bikes that can go the distance. We’re your used Yamaha motorcycle dealer and destination.

It’s time to explore your options and see why so many riders trust our team with all their motorcycle needs, from shopping for a new or used bike to overseeing routine service, ordering parts, and finding the best gear. There’s nothing we can’t do when it comes to helping our fellow riders, especially when it means bringing your Yamaha dream to life. So, what are you waiting for?

Drop by our showroom and introduce yourself to the team. We can’t wait to meet you and learn more about your riding needs. From there, we’ll show you our extraordinary selection and give you a front-row seat to the best dealership experience in the industry. Our no-pressure approach will put you at ease as you look for the perfect bike to kickstart your next adventure.